SEO titles are your first impression in search. They’re what potential customers see first on Google – and they play a major role in whether your product gets clicked or ignored. This guide teaches you how to optimise your SEO titles to maximise your PDP's search engine rankings.

Want to write a persuasive product description but not sure what best-in-class copy looks like? You’re in the right place – because the easiest way to learn is with examples! This article breaks down 7 key features of a stand-out product description for D2C or retailer sites, with 8 real-life examples from a range of industries.

Are poor product descriptions holding back your Google Shopping campaigns? Descriptions are penalised if they’re too vague or too bloated, while if they don’t align with your website’s PDPs, you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? This guide has all the answers.

An average of 59% of people celebrate Valentine’s Day globally, with US consumer spending hitting a new record of approximately $25.8 billion in 2024. More shoppers buy their Valentine’s gifts online than anywhere else – so make sure to prepare your eCommerce site to take full advantage of February 14th. Here are 4 must-know strategy ideas to maximise traffic and sales this Valentine’s Day.