Ocula Technologies Blog

News, insights and industry trends for eCommerce brands looking to drive traffic and stay ahead.

Recent Post

How Does Sustainability Affect Consumer Behaviours and Decision Making?

Our study of 187 participants found that information about the sustainability of a product, in the form of a sustainability score, can have a significant impact on consumers’ buying behaviour. This research project sought to examine the potential effectiveness of providing consumers with a product-level sustainability score during their buying journey.

Read More