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Ocula Technologies Blog
News, insights and industry trends for eCommerce brands looking to drive traffic and stay ahead.
Recent Post
The Key Learnings from Savant London 2025
Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here.
Agentic AI: Ecommerce’s New Frontier
In this useful explainer, Ocula CTO Greg Fletcher uncovers what agentic AI is, how it distinguishes itself from other AI paradigms, its benefits, the challenges it poses, and what it could mean for the future of eCommerce.
5 Trends Predicted to Shape eCommerce in 2025
2025 is set to be a seismic year for eCommerce. But in this rapidly transforming digital world, which trends matter most? To help you pinpoint where to focus, here are 5 key predictions for eCommerce in 2025 – number 5 might surprise you.
Be the First to Adopt AI In Your Sector
AI is one of the most powerful technologies developed to date. Not only does it transform how businesses operate, but also enhances the services and products offered to customers to increase their relevancy and resulting customer retention.
How Does Sustainability Affect Consumer Behaviours and Decision Making?
Our study of 187 participants found that information about the sustainability of a product, in the form of a sustainability score, can have a significant impact on consumers’ buying behaviour. This research project sought to examine the potential effectiveness of providing consumers with a product-level sustainability score during their buying journey.
From Content-based to Graph-based: the Future of Recommender Systems
Recommender systems continue to evolve as new methods and algorithms are discovered, and more data is available, both in terms of volume and variety. In this paper we present an overview of the history of recommender systems, starting from precursors of recommendation engines, all the way to modern deep learning systems.