Case study - Ocula Boost
AO
AO World is a retail group specialising in electrical goods and household appliances, founded in 2000.
Challenge
Vast online range of products and product display pages (PDPs) from multiple suppliers was difficult to review and manage
Inconsistency in data & no data driven actions
Issues were only being noticed due to complaints & customer returns
No bandwidth in team to do what needed to be done manually – it was hard to prioritise actions
Solution
Full automated audit of AO site
Generated high quality, site-wide copy, always optimised for SEO
Benchmarking of PDP content, customer experience, technical performance and accessibility
Results
15%
Increase in traffic
Multimillion £
Revenue increase
3-5 FTEs
Hours saved
87.5%
Faster content creation time
Ocula Boost is now an integral part of our team, helping us to raise the bar with our product content.
Clare Evans
Head of Ecommerce
AO
