AO World used Ocula to optimise products for AEO, increasing traffic by 15%

AO World is the UK’s most trusted electronics retailer, selling a vast selection of appliances: including major white goods, TVs, laptops, and mobile phones. Providing a stellar customer experience is a major priority – and consistent, high-quality product copy is vital for this.

Partnered with Ocula since 2023

Situation

AO’s vast online range of products from multiple suppliers had become difficult to update and manage. Fragmented data meant inconsistent product information, with issues only flagged due to customer complaints and returns. There was no bandwidth in the AO team to ensure that product pages accurately reflected item specs – much less the capacity to optimise SEO, AEO and GEO or adhere to brand voice guidelines.

Objectives

Update copy to ensure accurate, up-to-date product information and specs.
Overcome resource constraints by reducing manual processes, duplication and misalignment, easing the burden on a stretched team.
Increase visibility and brand awareness, expanding AO’s audience by ensuring products show up in both AI and organic search.

2,000

SKUs optimised

6 figure

Revenue uplift

88%

Faster content creation time

15%

Uplift in PDP traffic

The Approach

Ocula’s AI Copywriter was embedded directly into AO’s workflow, cross-referencing and streamlining product data from each individual supplier. By automating the most time-consuming steps, Ocula enabled AO’s teams to focus on strategy, creativity, and quality assurance, rather than manual content production.

Ocula’s AI Copywriter also conducted comprehensive keyword research and integrated AEO best practices (including structured headings, contextual details, standalone sentences), boosting AO’s visibility on Google and AI search.

The Solution

With Copywriter by Ocula, AO refreshed their product copy at unprecedented speed and consistency. The result: a huge boost in traffic from AI Search engines like ChatGPT and Perplexity, with a 15% overall uplift in product page traffic. AO also measured a multimillion revenue uplift, with their product content workflow slimmed down to just 22% of its former size.