Case study - Ocula Boost

Blain’s Farm & Fleet

Blain's Farm & Fleet, is a regional, family-owned chain of 45 farm supply retail stores in four states (Wisconsin, Illinois, Iowa and Michigan) of the Upper Midwest region of the United States

Challenge

  • Vast range of products and product display pages (PDPs)

  • Time-stretched team with resource constraints comapared to larger rivals

  • Strong competitor landscape raising customer expectations

  • Keeping product data up to date and ensure optimization from an SEO standpoint

Solution

  • Full automated audit of Blain’s Farm & Fleet site

  • Benchmarking of customer experience, technical performance and accessibility

  • Autogeneration and optimization of SEO-optimized copy

Results

95%

Increase in efficiency

150,000

PDPs optimized

10x faster

PDP set up (copywriting & SEO research)

15%

Increase in conversion

We chose Ocula Boost to ensure customers can find and enjoy our entire product range. Our team is super busy and so we rely on their AI Agents to identify the PDP changes we need to make and to generate the enhanced copy.

Eliza Ollinger
Director & GM Digital Commerce
Blain’s Farm & Fleet

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