Blain’s Farm & Fleet saw a 13% revenue uplift with Ocula’s AI Copy

Blain's Farm & Fleet, is a family-owned, Midwestern American retail chain, offering a vast selection of clothing, automotive, farm supplies, home goods and sporting goods. With a strong customer-first ethos, delivering accurate, high-quality product pages is a core priority.

Partnered with Ocula since 2023

Situation

With a vast range of over 150,000 products, Blain’s Farm and Fleet struggled with resource constraints and the challenge of keeping product pages up-to-date and optimised. The team was managing complex, diverse product data from countless suppliers across automotive, farm, home, and sporting supplies. With a strong competitor landscape raising customer expectations, Blain’s needed a solution that could elevate their PDPs and ensure customers found their products first.

In partnering with Ocula, Blain’s aimed to streamline their product content operations, strengthen consistency across their vast assortment, and free up their team to focus on higher-value customer and trading initiatives. Perhaps most importantly, they aimed to use Ocula’s AEO, GEO and SEO optimisation to get their products seen by more high-intent customers, and thereby boost revenue.

Objectives

Create and update new, customer-oriented copy for over 150,000 products, synthesising complex and diverse product data from multiple suppliers.
Overcome resource constraints by reducing manual processes, duplication and misalignment, easing the burden on a stretched team.
Increase visibility and brand awareness to boost revenue, expanding Blains’ audience by ensuring products show up in both AI and traditional Google search.

150,000

SKUs optimised

95%

Increase in efficiency

22%

Boost to PDP traffic

13%

Increase in revenue

The Approach

Blain’s Farm & Fleet deployed Copywriter by Ocula to take over product copy creation for new and existing products. Copywriter transformed raw product data into engaging, informative, and search-optimised copy, helping products show up in AI search where they hadn’t previously. By automating the most time-consuming steps in the copy-creation process, Ocula enabled the Blains’ team to focus on strategy, creativity, and quality assurance, rather than manual content production.

The Solution

With Copywriter by Ocula, Blain’s Farm & Fleet were able to refresh and upload product copy at unprecedented speed and consistency. The end-to-end PDP upload process flew by at 10x the speed, ensuring customers could find and enjoy the entire Blain’s product range. AEO and SEO optimisations led to a 22% boost in traffic, which in turn led to a revenue uplift of 13%.