Case study - Price Optimisation
Kansas City Chiefs
The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They won Superbowl LIV in 2020 and appeared in Superbowl LV in 2021.
Challenge
Vast number of elements influencing ticket demand
Difficult to understand future demand
Reactive price updates that leave money on the table
Time intensive process
Solution
Dynamic single game ticket price recommendations
Numerous, relevant data sources brought together
Always on solution with daily refresh
Clear insights on the games / price codes to change and the revenue benefit
Results
14%
Ticket revenue uplift
Influencing live ticket prices
Influencing live ticket prices for all Chiefs Home Games
Significant time savings for team
More quality insights into pricing optimisation
One of the best software providers we have worked with in ticketing.
Tyler Kirby
EVP of Business Development
Kansas City Chiefs Football Club
