Powerful AI copywriting for your entire ecommerce catalog
Remove content bottlenecks and increase page traffic by 10%+ with on-brand AI product content optimized for SEO and AI search.
Global ecommerce brands and retailers trust Ocula for PDP optimization at scale
Over 5 million product listings optimized
15%
Average increase in traffic and revenue
90%
Average efficiency increase
10x
Faster go-to-market (average)
3 - 5
Full time employees equivalent resource
See our AI copywriter in action with bespoke samples for your brand
Best-in-class AI product content is our bread and butter.
We’re all in on consistent, high-quality copy that drives results in SEO and AI-powered search.
Easy, no code integration with no IT involvement
Blain’s Farm and Fleet have optimized thousands of PDPs and increased their eCommerce team’s efficiency by 95%
Ensuring customers can find and enjoy our entire product range is why we chose Ocula. Our team is super busy and so we rely on their AI Agents to identify the PDP changes we need to make and to generate the enhanced copy. I can’t recommend their software highly enough.
Eliza Ollinger
Director & GM Digital Commerce
Blain’s Farm & Fleet
What eCommerce teams are saying about Ocula
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![Michael M]()
Ocula is a great platform supported by a great team, always available to support as and when required. It's a very easy platform to use - integrated in minutes and provided insights in days. The clear actions and recommendations allow me to focus the team's time on the areas that will drive the most improvement and ultimately provide a better experience for our customers.
Michael M.
Ecommerce Director
Hornby Hobbies -
![Clare E]()
Ocula is now an integral part of our team, helping us to raise the bar with our product content by providing fast, actionable insights based on predicted value and effort, meaning we can constantly measure the effectiveness of our content and where our focus should be. Integration was also super simple.
Clare E.
Head of Ecommerce
AO -
![Emma T]()
Ocula has provided us with actionable insights to improve our eCommerce conversion rate. We're using Ocula like an actionable to-do list. The process was really quick and easy, and the report was totally customizable to our business model and business needs.
Emma T.
Lead Product Owner
The Wedding Shop -
![Nathan C]()
Ocula is likely to provide value to any business! We hadn't seen their insights anywhere else.
Nathan C.
Chief Technology Officer
The Wedding Shop -
![Michael P]()
Ocula has made AI much more accessible for us, so that we can make smarter, quicker decisions that benefit our customers. Working with Ocula has given us a much clearer view of the way we utilize copy, from the perspective of consistency, quality, speed and efficiency. If you’re thinking about working with Ocula, please just do it! We’ve seen benefits from end-to-end.
Michael P.
Lead Product Manager
Boots
Find us at upcoming ecommerce events in North America, Europe, and Australia
Meet the team and experience our AI-powered product content firsthand.
Why great product content matters
The search landscape is changing. In 2025 more traffic goes directly to your product pages than ever before – and that number is increasing rapidly. Your product page information needs to be optimized for AI agents, search algorithms and consumers.
World-class product pages today are capable of attracting, informing and converting customers at scale.
But what does great product content look like?
Optimize for AI Search as well as SEO
ChatGPT, Perplexity and Claude now have 800M+ weekly users. Customers increasingly find new products using AI search – and if your product pages aren’t optimized, you’ll miss out on crucial traffic.
Create unique product content for every channel
Marketplaces and retailers like Google Shopping, Amazon and Walmart all have unique best practices and guidelines. Failing to meet these can lead to penalties; but getting it right sends your traffic soaring.
Consistently relevant and up-to-date
The best product content adapts to match factors such as seasonality, evolving keywords and conversational search terms. Without consistent refreshes, product copy can quickly become less relevant, hurting page traffic, revenue and customer trust.
Our latest news, views and industry insights for eCommerce brands looking to drive traffic and stay ahead
Find out how to create winning product content with our curated selection of tips and resources.
