Case study - Ocula Boost
Hornby Hobbies
Hornby Hobbies develops, manufactures and supplies hobby and toy products for a global market, with a collection of truly iconic brands spanning model railways, slot racing, die-cast models and plastic model kits.
Challenge
Vast range of products and display pages (PDP’s)
Strategy to grow Ecommerce channel
Strong competitor landscape (e.g. Lego) raising customer expectations
Resource constraints compared to larger rivals
Solution
Full automated audit of Hornby site
Benchmarking of customer experience, technical performance and accessibility versus Lego
Introduction of ‘effort’ feature to enable insight prioritisation alongside revenue uplift
Results
25%
Projected conversion uplift
4k+
Pages assessed
5 day
Turnaround
160k+
Prioritised insights and benchmarks
Key input
To technical and business roadmaps
Ocula helped us identify issues we didn’t know we had. We can see significant revenue upside as a result.
Michael Manton
Ecommerce Director
Hornby Hobbies
