Moving from vibe coding to spec-driven collaboration with AI agents.

Why most product data enrichment fails in the age of agentic shopping – and how to create differentiation signals that actually work.

What’s it like working as an AI Solutions Engineer? Ioanna Papanikolaou takes us along for a day in her life at Ocula.

Product pages face inevitable performance decay without regular refresh cycles. This is especially true in today’s era of AI Search. Here’s everything you need to know about where to focus your copy updates, and why they matter.

AEO, GEO and AIO are the new face of discoverability. But what’s the difference between them? And how do you optimise for them?

Black Friday and Cyber Monday are evolving: Shoppers are spending less, researching more, and relying on LLMs like ChatGPT to help them to decide what to buy. Are your product pages ready?

You should be updating your product descriptions seasonally to see the best results. Here’s why.

For ecommerce teams, ChatGPT Atlas should ring alarm bells. The new AI browser can handle shopping all on its own. Does this spell revolution for the way we buy things online?

Over 40% of agentic AI projects fail before they’ve even launched. But what exactly is it about agentic AI that makes it so difficult to build?

So, you want to build a bespoke AI copywriter agent for your ecommerce brand? Here’s what you need to know before you start. This comprehensive guide breaks down the key features of an agentic AI copywriter, how to know when your team is ready to start building, and the core costs of building your own AI agent.

Richard Voyce, Digital Director at The Conran Shop, explores his team’s ecommerce challenges, their product storytelling strategy, and how The Conran Shop ultimately ‘took the leap’ to explore AI copy as part of their content workflow.

What makes a great product page so great? 

Sometimes ecommerce can feel like throwing darts at the wall, desperately trying to get something to stick. The truth is, you can A/B test until the cows come home, but a whole lot’s been tried and tested before. And while some things never work, there are lots of dependable best practices out there that, once implemented, can completely transform your product traffic. 

In the past few months, AI-driven search tools like ChatGPT have rolled out major updates that transform how products are found and recommended.

This ultimate guide for ecommerce breaks down the latest developments in AI-driven search and, crucially, how you can optimize your product pages so that your business stays front-and-center. 

SEO titles are your first impression in search, so play a major role in whether your product gets clicked or ignored. This guide teaches you how to optimise your SEO titles to maximise your PDP's search engine rankings.

Sara Klimesova, Ocula's Head of Data Science, shares her career journey, industry insights, and inspiration and advice for anyone thinking of a similar career. This blog is part of our series launched on International Women’s Day.

Want to write a persuasive product description but not sure what best-in-class copy looks like? You’re in the right place – because the easiest way to learn is with examples! This article breaks down 7 key features of a stand-out product description for D2C or retailer sites, with 8 real-life examples from a range of industries.

Are poor product descriptions holding back your Google Shopping campaigns? Descriptions are penalised if they’re too vague or too bloated, while if they don’t align with your website’s PDPs, you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? This guide has all the answers.

Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here. 

In this useful explainer, Ocula CTO Greg Fletcher uncovers what agentic AI is, how it distinguishes itself from other AI paradigms, its benefits, the challenges it poses, and what it could mean for the future of eCommerce.

The European Accessibility Act (EAA) is coming into effect on 28th June 2025. This new legislation will require businesses selling in the EU to meet up-to-date accessibility standards that cater to people with disabilities.

Here’s what eCommerce managers and content creators need to know.