Sara Klimesova, Ocula's Head of Data Science, shares her career journey, industry insights, and inspiration and advice for anyone thinking of a similar career. This blog is part of our series launched on International Women’s Day.

Want to write a persuasive product description but not sure what best-in-class copy looks like? You’re in the right place – because the easiest way to learn is with examples! This article breaks down 7 key features of a stand-out product description for D2C or retailer sites, with 8 real-life examples from a range of industries.

Are poor product descriptions holding back your Google Shopping campaigns? Descriptions are penalised if they’re too vague or too bloated, while if they don’t align with your website’s PDPs, you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? This guide has all the answers.

Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here. 

In this useful explainer, Ocula CTO Greg Fletcher uncovers what agentic AI is, how it distinguishes itself from other AI paradigms, its benefits, the challenges it poses, and what it could mean for the future of eCommerce.

The European Accessibility Act (EAA) is coming into effect on 28th June 2025. This new legislation will require businesses selling in the EU to meet up-to-date accessibility standards that cater to people with disabilities.

Here’s what eCommerce managers and content creators need to know.

An average of 59% of people celebrate Valentine’s Day globally, with US consumer spending hitting a new record of approximately $25.8 billion in 2024. More shoppers buy their Valentine’s gifts online than anywhere else – so make sure to prepare your eCommerce site to take full advantage of February 14th. Here are 4 must-know strategy ideas to maximise traffic and sales this Valentine’s Day. 

2025 is set to be a seismic year for eCommerce. But in this rapidly transforming digital world, which trends matter most? To help you pinpoint where to focus, here are 5 key predictions for eCommerce in 2025 – number 5 might surprise you.

Explore the transformative impact of AI in online beauty shopping with techniques like generative copy and SEO optimisation for product pages. These innovations boost conversion rates by enhancing product descriptions, ensuring brand consistency, and improving visibility across global markets. Dive into the future of beauty e-commerce where AI-driven optimisations offer personalised, immersive shopping experiences that captivate and convert.