Ocula Technologies Blog

News, insights and industry trends for eCommerce brands looking to drive traffic and stay ahead.

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How Does Sustainability Affect Consumer Behaviours and Decision Making?

Our study of 187 participants found that information about the sustainability of a product, in the form of a sustainability score, can have a significant impact on consumers’ buying behaviour. This research project sought to examine the potential effectiveness of providing consumers with a product-level sustainability score during their buying journey.

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