Our latest views and news

How Does Sustainability Affect Consumer Behaviours and Decision Making?

Our study of 187 participants found that information about the sustainability of a product, in the form of a sustainability score, can have a significant impact on consumers’ buying behaviour. This research project sought to examine the potential effectiveness of providing consumers with a product-level sustainability score during their buying journey.

Read More
Briefs Briefs

How Can AI Save You Money?

The driving force of any business is the people behind it. But people, as we know, are prone to making mistakes. Even small inaccuracies like making a wrong order can be detrimental to a business, and small mistakes often result in huge consequences and economic loss.

Read More
Briefs Briefs

AI Ethics: How to Avoid Bias

AI is everywhere - from image recognition tools to online recommendations, AI automates repetitive and monotonous tasks to augment our lives. But not always does this technology act in our favour.

Read More
Briefs Briefs

Top 5 Applications of AI in Retail

The digital revolution of the retail sector has provided an unparalleled opportunity to change the way people shop for products. Artificial intelligence and machine learning provide solutions designed to personalise the shopping experience to each individual customer.

Read More