Business analytics can be divided into three key components: descriptive, predictive and prescriptive. Descriptive analytics involves an analysis of the raw data. Predictive and prescriptive analytics take this data and turn it into actionable information. Predictive analytics is currently being used by organisations to improve processes in retail, manufacturing, customer service and many other areas. Using machine learning (ML) technologies businesses can achieve higher prediction accuracy, allowing them to take action earlier and make informed decisions on the future of their organisations.