Why Fresh Content Wins: Ecommerce & AI Webinar
New year, new content strategy. Ready to win at search in 2026?
Join our live webinar on Thursday 29th January at 2pm GMT / 9am ET to understand why last year's product content could be costing you traffic on AI Search and Google.
We'll be sharing practical, proven tactics to fight Ecommerce content decay and win on search.
We’ll cover:
What content decay really is – and how Google and AI Search reward freshness
How to spot early signs of decay, when to refresh, and where to focus
Proven tactics from Princeton research that increase AI citations by up to 40%
Category, product page and meta data strategy to stay visible in the AI era
There’ll be time for Q&A at the end, so bring your questions!
Speakers
Thomas McKenna
Tom is the CEO and Co-Founder of Ocula Technologies. He's spent his career developing cutting-edge data and analytics capabilities for some of the world's biggest brands. Now, he's pioneering the use of agentic AI to transform ecommerce performance.