Use Cases

Price Optimisation (Sports)

Our platform generates clear, profit-driving insights fast so you increase revenues, decrease costs and improve your fan experience.

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Current challenges

"It feels like we are leaving money on the table"

"Game demand is impacted by so many factors - too many to account for"

"Setting prices each year is time consuming"

Our Price Optimisation insight module gives your commercial teams clear ticket price recommendations to grow both revenue and attendance

Ticket Pricing

• Seat and tier level prices refreshed hourly
• Multiple demand signals (e.g. form, weather, web traffic)
• Simple and easy to use interface
• Publish prices directly to systems e.g. Ticketmaster

Seat allocation

• Understand optimal stadium allocation of season vs. single game seats
• Balance risk: safe, upfront revenue vs. potentially higher, more uncertain
• Set your own unique club rules

Our Solution

2-4 weeks

from kick-off to insights


increase in revenue


decrease in manual overheads

Trusted by

Kansas City Chiefs

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