Case study - Price Optimisation

Kansas City Chiefs

The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They won Superbowl LIV in 2020 and appeared in Superbowl LV in 2021.

Challenge

  • Vast number of elements influencing ticket demand

  • Difficult to understand future demand

  • Reactive price updates that leave money on the table

  • Time intensive process

Solution

  • Dynamic single game ticket price recommendations

  • Numerous, relevant data sources brought together

  • Always on solution with daily refresh

  • Clear insights on the games / price codes to change and the revenue benefit

Results

14%

Ticket revenue uplift

Influencing live ticket prices

Influencing live ticket prices for all Chiefs Home Games

Significant time savings for team

More quality insights into pricing optimisation

One of the best software providers we have worked with in ticketing.

Tyler Kirby
EVP of Business Development
Kansas City Chiefs Football Club

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