Case study - Ocula Boost

Hornby Hobbies

Hornby Hobbies develops, manufactures and supplies hobby and toy products for a global market, with a collection of truly iconic brands spanning model railways, slot racing, die-cast models and plastic model kits.

Challenge

  • Vast range of products and display pages (PDP’s)

  • Strategy to grow Ecommerce channel

  • Strong competitor landscape (e.g. Lego) raising customer expectations

  • Resource constraints compared to larger rivals

Solution

  • Full automated audit of Hornby site

  • Benchmarking of customer experience, technical performance and accessibility versus Lego

  • Introduction of ‘effort’ feature to enable insight prioritisation alongside revenue uplift

Results

25%

Projected conversion uplift

4k+

Pages assessed

5 day

Turnaround

160k+

Prioritised insights and benchmarks

Key input

To technical and business roadmaps

Ocula helped us identify issues we didn’t know we had. We can see significant revenue upside as a result.

Michael Manton
Ecommerce Director
Hornby Hobbies

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